Foiling Waste

BRANDING

Foiling Waste is an initiative aimed at eliminating foil waste produced in hair salons. Brain child of internationally experienced and successful session worker, Craig Rhodes, Foiling Waste collects aluminium foil waste from participating salons and sends it for recycling. The branding uses a bold and almost crinkle-cut looking typeface, and a brand mark consisting of a foil roll with a sheet cut into a F + W shapes, acting like a flag or a banner for a movement pushing to create change. The palette is sharp and eye-catching, alluding to recycling and aluminium.

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