Amazon Versus - BC Design Co.

Amazon Versus

BRANDING + ANIMATION

Amazon Versus is an episodic TwitchTV online stream by Amazon Music, pitting music artists against each other in competitive video games. Hosted by shout-caster Jericho, the artists surrender their microphones or instruments for a game controller and go head-to-head in a Twitch stream, playing the likes of NBA 2K to Fortnite, all the while answering questions from the Twitch community and Jericho himself. Designing for such a brand enabled us to create a dynamic and evolving logo mark, that constantly switches between VERSUS and VERSES, showing off clips from the featured artist and from the game/s they will be playing in the upcoming episode. We also explored a fun distorted pixel glitch unique to each artist, used for transitions and special effects. Designed whilst working at Virtue Worldwide.

Amazon Music Versus Dillon Francis artist promo animation still frame

Amazon Music Versus Twitch stream tune-in banner design

Amazon Music Versus Dillon Francis guest promo animation title card

Amazon Music Versus Vince Staples guest promo animation title card

Amazon Music Versus Twitch stream lower third design showing Vince Staples and BAS

Amazon Music Versus NBA 2K20 game intro animation title card

Amazon Music Versus Fortnite game intro animation title card

Amazon Music Versus Jericho host promo animation title card

Amazon Music Versus pixel glitch animated transition static thumbnail design

Amazon Music Versus pixel glitch animated transition still frame

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