Transition S+E - BC Design Co.

Transition S+E

BRANDING + WEBSITE
Collaboration with Sharon Lin

Transition Sports and Entertainment empowers athletes and entertainers to position themselves as an enduring business. Their rebrand involved taking their existing brand image and bringing it into the modern era, cleaning up and re-envisioning their brand mark, crossed axe logo and banner logos, and creating a website and brand guidelines for the company to use moving forward across all marketing materials. The crossed axe logo represents “taking an axe to the industry norms”, so I wanted to create something ultra simplified and not such a “normal” axe logo, whilst hinting at progression and transitioning their clients onwards and upwards. The hard lines and diagonal shapes can be utilised across the brand and can represent the notion of movement, transitioning and breaking through to where you need to be.

Transition Sports and Entertainment social media CFL football Instagram carousel post example

Transition Sports and Entertainment responsive website design

Interested in working together or just want to have a chat about your favourite video game? Feel free to reach out via email or follow me on social media.